Longding is the heart of Wancho Naga craft — distinctive bead-and-bone jewelry, ceremonial shawls, and wood-carved decor. A producer cooperative scaling these for D2C metro retail captures the heritage-craft premium.
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Longding is Wancho Naga homeland — traditionally known for striking bead-and-bone jewelry, ceremonial shawls with intricate patterns, and wood-carved decor pieces. Production is fragmented across 80+ households at subsistence scale. A producer cooperative organising 40-60 artisans (textile + jewelry + woodwork) and providing improved tools, design support, and shared D2C retail reaches metro buyers at 4-6× local prices.
Capex of ₹4-12 lakh covers shared workshops, jewelry tooling, raw material stock, and packaging/branding. NHDP (textile cluster) and the DCH (Development Commissioner Handicrafts) jointly fund mixed-craft producer companies — up to ₹15 lakh in matched grants. Hard parts: design adaptation for metro buyers (without losing Wancho identity), regulatory clearances for bone-based jewelry (NMPB and Forest Dept gates this), and shipping logistics from a remote Indo-Myanmar border district. Start with shawls (highest unit margin); jewelry expansion in year 2.
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