Bhagalpur is the heart of GI-tagged Bhagalpur tussar silk. A producer cooperative scaling these for D2C metro retail captures the heritage premium.
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Bhagalpur district is the heart of GI-protected Bhagalpur tussar silk weaving. A producer cooperative organising 60-80 weavers plus design support and shared D2C distribution channels reaches metro buyers at 4-6 times regional prices.
Capex of 10-22 lakh covers shared looms, dye facility, packaging, and brand support. NHDP plus NSP jointly fund up to 60% capex. Hard parts: maintaining authentic Bhagalpur tussar quality, weaver supply, and reaching D2C buyers. Realistic: 3 years to traction.
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