Darbhanga is the heart of GI-tagged Mithila painting plus India's primary Makhana (fox-nut) producer. A combined Mithila-painting retail plus Makhana brand captures both heritage streams.
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Darbhanga district is the heart of GI-protected Mithila painting (Madhubani-style art) plus India's primary Makhana producer. A combined operator running a Mithila-painting retail brand plus a Makhana processing brand captures both heritage streams.
Capex of 12-25 lakh covers retail fit-out, Makhana processing, packaging, and 6 months of working capital. DCH plus PMFME jointly fund up to 50% capex. Hard parts: maintaining Mithila authenticity, Makhana quality, brand-building. Start with Makhana (faster cash flow); Mithila painting in year 2.
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