East Delhi (Mayur Vihar, Patparganj, Preet Vihar) has 30L+ residents and growing food-delivery demand but corporate cloud-kitchen brands are saturated. A multi-cuisine cloud-kitchen brand running 2-3 small kitchens captures aggregator order flow.
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East Delhi has 3+ million residents in dense apartment clusters with high food-delivery adoption. Aggregator order density is genuinely high; operating costs are lower than central Delhi. A multi-cuisine cloud-kitchen brand running 2-3 small kitchens (200-400 sq ft each) on Swiggy/Zomato/direct corporate channels routinely hits 4-8 lakh monthly revenue per location at scale.
Capex of 12-25 lakh covers commercial kitchen equipment, FSSAI license, branding, and 6 months of working capital. MUDRA Tarun + Stand-Up-India for SC/ST/women entrepreneurs cover the gap. Hard parts: aggregator commission squeeze (28-32% on each order), maintaining 4.0+ rating consistently, and finding a head chef who can produce 100+ orders/day at consistent quality. Start with one kitchen and 8-10 menu items proven over 3 months before opening the second.
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