Gandhi Nagar's garment makers and wholesalers want to sell on shopping sites, on WhatsApp and to shops in far-off towns, and each of those needs clean photos. A studio next to the market can shoot each new batch of designs quickly and cheaply.
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This studio shoots product photos, short videos and catalogues for garment makers and wholesalers. It has lights, backdrops, mannequins, models hired by the day, and a small team that cleans up the pictures and lays out catalogues. You charge per piece, or a monthly fee for regular clients.
Gandhi Nagar, in East Delhi, has one of Asia's largest readymade-garment wholesale markets. Much of its trade is stitching for other labels or bulk supply to traders who add their own brand. Makers who want to sell under their own name, on shopping sites or straight to shops in other towns, first need good photos that follow each site's rules, and many do not have the time or skill to take them.
You need a studio space near the market, cameras, lights, editing software, a trained photographer and editor, and shop and GST registration. The hard parts: many freelance photographers already work the market at low rates, traders want quick delivery as new designs arrive every week, work bunches up before the festival and wedding seasons, and traders worry that photos may help others copy their designs, so keep files private and promise that in writing.
Walk the market lanes with sample work, offer a few free trial shoots, and ask satisfied traders to refer their neighbours.
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