New Delhi houses embassies, central government, and corporate HQs — a high-spend population that pays premium for specialised services. A small bespoke-services firm (concierge, lifestyle management, niche logistics) captures recurring high-margin work.
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New Delhi district concentrates India's highest-density of high-net-worth and institutional clients — diplomatic missions, central ministries, corporate India HQs. Demand for niche specialised services (premium concierge, lifestyle management, art procurement, event services, expat-relocation logistics) outpaces supply. A small operating team of 3-5 people with strong service discipline captures recurring engagements at 50,000-2 lakh monthly retainers.
Capex of 3-10 lakh covers a small office, branding, professional service software, and 6 months of working capital. MUDRA Shishu/Tarun + Stand-Up-India fund the build. Hard parts: building the first 5-8 anchor clients (relationship-driven; takes 6-12 months), service discipline (zero-tolerance for delays/quality drops), and confidentiality (you'll know things you can't talk about). Realistic: 6-8 retainer clients at scale, 6-10 lakh monthly net.
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