A managed, furnished student-housing brand for the DU North Campus belt (Kamla Nagar, Vijay Nagar, Mukherjee Nagar), where lakhs of students rent overwhelmingly informal, unbranded PG rooms. Standardise quality, charge a managed-rent premium, and lock in annual recurring revenue.
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Aggregate 40-80 furnished rooms across independent landlord properties near the DU North Campus belt and run them as a single managed PG/hostel brand — verified rooms, standard furnishing, food tie-ups, and an app for booking and rent collection. This stands on North Delhi's core advantage: a dense, captive student catchment around Kamla Nagar, Vijay Nagar and the Mukherjee Nagar coaching cluster, where supply is plentiful but quality is wildly inconsistent and trust is low. The operator's edge is signed management contracts with many independent owners and consistent service, not owning real estate.
The real work is operational, not capital: managing churn on an annual academic cycle, mediating dozens of landlord relationships, and holding price discipline against informal competitors who undercut on safety and upkeep. Buyers are out-station undergraduates and UPSC/SSC aspirants and their fee-paying parents, who pay for a vetted, secure room over a broker-found one. Begin with housing for steady recurring rent; layer in exam-form processing and tenant services once occupancy stabilises.
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