Jackets are part of North East Delhi's One District One Product, but most units here stitch for traders who keep the brand and the profit. A small label that designs its own jackets, gets them made locally and sells them online keeps that profit.
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This business designs a small range of winter jackets, such as padded, quilted and denim jackets, gets them stitched in small batches by jacket units in the district, and sells them under its own name.
Jeans and jackets are North East Delhi's One District One Product, and the district has a deep pool of stitching and finishing workers. Most units here stitch on orders from wholesale traders, who put their own label on the goods and keep the brand profit. Having makers close by means you can check samples, fix faults and reorder quickly when a style sells.
You need GST registration, a trademark application for your label, a designer or pattern maker, good product photos and a small storeroom. The hard part is the season. Jackets sell for only a few cold months, so you must order stock well ahead and guess which styles will sell. Unsold jackets tie up your cash until the next winter, and online returns eat into profit. Start with a few styles, check every lot and reorder only what sells.
Sell on your own website, on online shopping sites and through social media. Before winter, also approach clothing shops in colder parts of North India, such as Punjab, Himachal Pradesh and Jammu and Kashmir.
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Money the district loses today
See everything the district has, and loses, on the North East Delhi district page.
