A daily fresh-cut, washed, ready-to-cook vegetable supply service to North and East Delhi restaurant kitchens and subscription households, sourced off the Yamuna belt.
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Shahdara borders the Yamuna belt with cheap fresh-vegetable supply (Yamuna Khadar, nearby wholesale) and a dense residential and trade base on the GT Road node. The business is a small wash-cut-pack unit dispatching fresh-cut, ready-to-cook vegetables every morning to 5-15 restaurant and cloud kitchens and 30-50 subscription households across North and East Delhi. It stands on the district's Yamuna-east trade node and old-quarter trade base, both the sourcing and the delivery dense-cluster advantage. Honest constraints: this is a cold-chain and yield business, shrinkage, browning and microbial spoilage destroy margins if washing, chilling and FIFO discipline slip, and FSSAI plus clean-water/food-safety compliance are mandatory; restaurant buyers are demanding on cut spec and timing; and D2C subscriptions churn fast (drop-off after 4-6 weeks is common), so retention and consistency are the whole game. Start with restaurant B2B, which is less price-sensitive and orders predictably, then layer subscription D2C. Buyers: restaurant and cloud-kitchen procurement, time-pressed urban households, and small caterers.
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