Many families don't want to pay full price for a lehenga or sherwani worn once. Lajpat Nagar is where many Delhi families already shop for wedding clothes, and embroidered outfits are made right here in the district.
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This studio rents out embroidered bridal lehengas, sharara sets, occasion sarees and sherwanis for weddings, sangeets and receptions. Each rental includes a fitting, small alterations and dry-cleaning. You can also take in once-worn bridal lehengas that sit unused in family cupboards, rent them out, and share the income with the owners.
Lajpat Nagar's Central Market is one of Delhi's best-known places to shop for clothes, and many families come here before a wedding. South East Delhi's One District One Product is embroidered and sequinned ladies' garments, so you can have new pieces made under your own label by local units, and get repairs done close by when sequins or beads come loose.
You need a shop or upper-floor showroom with trial rooms, a tailor on staff, a dry-cleaner who can handle heavy embroidery, and GST and shop registration. Use a simple written rental agreement, take a refundable deposit and photo ID, and photograph every outfit before it goes out. The hard part is wear and tear: stains, missing sequins and late returns eat into earnings, and styles date fast, so stock needs refreshing every season. Business is also bunched into the wedding months.
Reach customers through photos and videos on social media, wedding planners, make-up artists and photographers, and walk-in shoppers in Lajpat Nagar.
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