Mata ni Pachedi art panels and home decor label

This small design and sales business turns Mata ni Pachedi and Gamthi block-print work into finished goods: framed wall panels, wall hangings, stoles, cushion covers and table linen, all sold under your own label.

Mata ni Pachedi, the painted and printed shrine cloth of the mother goddess, and Gamthi and Saudagiri block printing are listed among Ahmedabad's One District One Product crafts, and Mata ni Pachedi carries a GI tag (a legal mark that ties a craft to its home). Most artisans sell loose cloth to traders at modest piece rates. Doing the design, framing, finishing and selling yourself lets you pay artisans better and keep a fair margin.

You need a workroom for cutting, stitching, framing and packing, good product photos, and steady working money, because artisans must be paid on time while shops and companies often pay late. The hard parts are keeping colours and sizes the same across batches, and competing with cheap machine-printed copies. Say on every tag who made the piece and how. Ask the artisan families which sacred designs they are comfortable putting on everyday home goods.

Buyers include hotels, restaurants and offices doing up their spaces, companies buying Diwali gifts, interior design firms, museum and craft shops, and online craft marketplaces. Craft fairs in big cities help you meet bulk buyers.