Amreliઅમરેલી
15.1 lakh people. Larger than Bahrain, Estonia, or Mauritius. Governed as one cell of one state.
- Population
- 15,14,190 (15.1 lakh)
- Area
- 7,397 km²
- Headquarters
- Amreli
₹6,910 cr
of bankable business potential identified by the government in Amreli.
Source: NABARD PLP 2023-24
Opportunities
What you can build here
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NABARD's plan for Amreli · PLP 2023-24
₹6,910 crof bankable credit potential identified by the government
Crop production, maintenance & marketing
₹3,758 cr
Term loans for agriculture & allied activities
₹896 cr
Ancillary activities (incl. food & agro processing)
₹642 cr
Micro, Small & Medium Enterprises (MSME)
₹564 cr
Amreli's NABARD credit plan for 2023-24 sees about ₹6,909.91 crore of lending potential across the district. Farming dominates: roughly ₹6,094.62 crore (88%) is for agriculture and allied work, while small businesses (MSME) account for just ₹564.05 crore (8%).
The single biggest opportunity is the crop loan book — ₹3,757.83 crore, more than half the plan — built on cotton and groundnut, with wheat, sesame, bajra and pulses alongside. Beyond raising crops, the plan flags strong scope in food and agro-processing (₹447.69 crore); Amreli is an official export zone for value-added onion and sesame. Farm machinery loans (₹405.50 crore) and building storage, godowns and cold chains (₹257.50 crore) are the next big openings.
Livestock is a steady earner: dairy term loans of ₹97.78 crore plus ₹316 crore of working-capital cards for dairy and fishing families, helped by Amar Dairy's plants and the famous Jafarabadi buffalo and Gir cow. Niche bets include Kesar mango orchards in Dhari, coastal fisheries through the Jafrabad, Victor and Pipavav ports, and Savarkundla's weighing-scale and Bagsara's jewellery trades.
The plan is candid about hurdles: salty groundwater is spoiling land in Lilya, Lathi, Rajula and Jafarabad; soil health is declining from chemical overuse; there are almost no big factories, so many people leave for Surat; and only 1.19 lakh of 2.36 lakh farmers hold a Kisan Credit Card.
What the plan promotes
- Crop production gets the biggest slice at ₹3,757.83 cr (54% of the plan); cotton and groundnut are the predominant crops, with wheat, sesame, bajra, jowar, mung and tuver also grown across 1.58 lakh ha of small/marginal-farmer holdings
- Food and agro-processing carries ₹447.69 cr of potential, the largest term-loan opportunity after crops; Amreli is an Agri Export Zone identified for value-added onion and sesame seed
- Farm mechanisation is assessed at ₹405.50 cr — banks are urged to use JLG financing so small/marginal farmers can buy tractors and equipment for tillage, harvesting, threshing and grading
- Dairy term loans at ₹97.78 cr plus ₹316.00 cr of AH & Fisheries KCC working capital; Area Development Scheme backs 'Financing Gir Cow and Jafarabadi Buffalo with Cattle Shed', supported by Amar Dairy's milk processing & animal feed plants and Kamdhenu University's Dairy Science College and Mother Bull Farm
- Plantation & horticulture (₹30.23 cr) centres on high-density Kesar mango orchards in Dhari taluka, plus coconut, as an alternative to traditional cropping
- Storage and marketing infrastructure (warehouses, godowns, market yards, cold storage) is pegged at ₹257.50 cr, and land development/soil conservation/watershed at ₹186.12 cr
Gaps the plan names
- Salinity ingression has affected Lilya, parts of Lathi, Amreli, Savarkundla and the coastal areas of Rajula & Jafarabad blocks; farmers need incentives to shift from high-irrigation to low-irrigation crops in these zones
- Deteriorating soil health from overuse of chemical fertiliser/pesticides and poor-quality groundwater, plus low use of organic manure and neglect of legume rotation, threatens productivity — soil/water/input testing and INM/IPM adoption are needed
- There are no major industrial units in the district and much of the rural population migrates to Surat for work, so MSME and other non-farm priority-sector lending is barely growing
- Only 1,19,486 Kisan Credit Cards have been issued against 2,36,434 farmers (2011 census), leaving a large unserved gap in farm credit coverage
- Co-operative network is saturated (996 societies: 336 PACS, 644 milk, 16 fishermen) with little scope for new societies — existing ones need strengthening and PACS should be upgraded into multi-service centres
See the plan's recommendations
What the plan promotes
- Crop production gets the biggest slice at ₹3,757.83 cr (54% of the plan); cotton and groundnut are the predominant crops, with wheat, sesame, bajra, jowar, mung and tuver also grown across 1.58 lakh ha of small/marginal-farmer holdings
- Food and agro-processing carries ₹447.69 cr of potential, the largest term-loan opportunity after crops; Amreli is an Agri Export Zone identified for value-added onion and sesame seed
- Farm mechanisation is assessed at ₹405.50 cr — banks are urged to use JLG financing so small/marginal farmers can buy tractors and equipment for tillage, harvesting, threshing and grading
- Dairy term loans at ₹97.78 cr plus ₹316.00 cr of AH & Fisheries KCC working capital; Area Development Scheme backs 'Financing Gir Cow and Jafarabadi Buffalo with Cattle Shed', supported by Amar Dairy's milk processing & animal feed plants and Kamdhenu University's Dairy Science College and Mother Bull Farm
- Plantation & horticulture (₹30.23 cr) centres on high-density Kesar mango orchards in Dhari taluka, plus coconut, as an alternative to traditional cropping
- Storage and marketing infrastructure (warehouses, godowns, market yards, cold storage) is pegged at ₹257.50 cr, and land development/soil conservation/watershed at ₹186.12 cr
Gaps the plan names
- Salinity ingression has affected Lilya, parts of Lathi, Amreli, Savarkundla and the coastal areas of Rajula & Jafarabad blocks; farmers need incentives to shift from high-irrigation to low-irrigation crops in these zones
- Deteriorating soil health from overuse of chemical fertiliser/pesticides and poor-quality groundwater, plus low use of organic manure and neglect of legume rotation, threatens productivity — soil/water/input testing and INM/IPM adoption are needed
- There are no major industrial units in the district and much of the rural population migrates to Surat for work, so MSME and other non-farm priority-sector lending is barely growing
- Only 1,19,486 Kisan Credit Cards have been issued against 2,36,434 farmers (2011 census), leaving a large unserved gap in farm credit coverage
- Co-operative network is saturated (996 societies: 336 PACS, 644 milk, 16 fishermen) with little scope for new societies — existing ones need strengthening and PACS should be upgraded into multi-service centres
Value-chain gaps
Money this district loses today
Raw output sold cheap, value added elsewhere — each gap below is an opening for a local business.
Resources
What this district has
Tap a category to see the facts and figures underneath. Numbers marked unverified are AI-extracted and need a sourcing pass.
About Amreli
Amreli district is one of the 33 administrative districts of the state of Gujarat in western India.Amreli district headquarters are located at Amreli. The district occupies an area of 7,397 km2 and has a population of 1,514,190 of which 22.45% were urban.
Source: Wikipedia — Amreli district
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