Saree and bridal-wear traders in Surat need hand-finished zari and zardosi blouses, lehenga panels and borders. Zari is the district's GI-tagged ODOP craft and the thread is made in the city, so a small hand-embroidery workshop fits here.
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A team of hand embroiderers stitches zardosi and zari work onto bridal blouses, lehenga panels, dupattas and saree borders. You take cut fabric from traders and boutiques and return it finished, or make your own designs and sell them ready to wear.
Zari and zardosi is one of Surat's listed ODOP (One District One Product) crafts and carries a GI (geographical indication) tag. Surat has made zari metallic thread for generations, so thread, sequins and beads are close at hand, and the saree markets are full of traders who want dressier pieces. NABARD's 2023-24 credit plan for Surat asks banks to finance handicraft artisans.
You need a well-lit room, embroidery frames, a sewing machine for finishing, and a stock of thread. Register on Udyam (the free government registration for small firms) and for GST. The hard part is people: good hand embroiderers are scarce and go to whoever pays on time. Surat also has a huge machine-embroidery trade that is faster and cheaper, so compete on fine hand work, not price. Cloth-market traders often pay late, so agree payment terms before big orders.
Sell to bridal boutiques in Surat and other cities, to saree and lehenga traders in the markets and to brides directly through photos of your work on social media and messaging apps.
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