Own-label car floor mats and seat covers

This unit makes car floor mats and seat covers under its own brand name, cut and stitched to fit popular car models. Rubber or plastic mats and fabric or leatherette seat covers are sold with a clear warranty through car accessory shops, service workshops and online stores.

Gurgaon is one of India's main car-making centres, with a deep base of parts makers around it. NABARD's 2023-24 credit plan for Gurugram names auto components, auto rubber parts and leather goods among the district's industry clusters. Many of these units make parts that end up inside someone else's branded product. A finished accessory sold under your own name keeps the margin that plain parts supply gives away, and suppliers of rubber sheet, foam, leatherette and stitching labour are close by.

You need pattern-making for each car model, cutting and stitching machines and, for moulded mats, moulds that are costly to make, so start with a few best-selling models. The hard part is competing with cheap unbranded sellers and imports, and handling returns when the fit is wrong. Every new car model means new patterns.

Reach buyers through car accessory markets, multi-brand service workshops, online marketplaces where fit photos and honest reviews drive sales, and taxi and fleet operators.