A citrus processing unit that turns Sirsa's peak-season kinnow glut into juice, concentrate and packed segments, capturing value when farm-gate prices crash each November-February instead of letting fruit rot unsold.
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Sharpen to the higher-value single thread — kinnow — and treat pulses as a steady but secondary shared-facility line, not a co-equal business. Sirsa anchors Haryana's primary kinnow belt, but the crop crashes in price every Nov-Feb peak harvest because there is little local processing to absorb the glut, so growers dump fruit cheap. This unit builds on the Cotton, kinnow and grain belt atom and captures the raw fruit → juice / concentrate & packed segments gap, running an extraction-and-concentrate line during the citrus window. The honest constraints, consistent with the moderate capex and payback, are the brutal seasonality that concentrates revenue into a few months and forces intense shift work, debittering control (kinnow turns bitter fast, which kills juice quality), cold-chain for concentrate, and a B2B buyer base built before scaling. MIDH and PMFME support cover a meaningful share of equipment. Buyers: beverage and concentrate companies, packaged-juice brands, and HORECA. Run pulse milling on the shared facility year-round to keep the unit and crew busy off-season — but the kinnow line is the margin story and the reason this venture exists.
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Raw 85% · Processed 15%
See all atoms and gaps on the Sirsa district page.
