A citrus processing unit that turns Sirsa's peak-season kinnow glut into juice, concentrate and packed segments, capturing value when farm-gate prices crash each November-February instead of letting fruit rot unsold.
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Sirsa anchors Haryana's primary kinnow belt, but the crop crashes in price every Nov-Feb peak harvest because there is little local processing to absorb the glut, so growers dump fruit cheap. This unit builds on the district's cotton, kinnow and grain belt and turns raw fruit into juice, concentrate and packed segments, running an extraction-and-concentrate line during the citrus window. The hard parts are the brutal seasonality that concentrates revenue into a few months and forces intense shift work, debittering control (kinnow turns bitter fast, which kills juice quality), cold-chain for concentrate, and building a base of business buyers before expanding. MIDH and PMFME support cover a meaningful share of equipment. Buyers: beverage and concentrate companies, packaged-juice brands, and HORECA. Run pulse milling in the same facility year-round to keep the unit and crew busy off-season; the kinnow line is where most of the margin comes from.
Why this opportunity, here
What the district has
Money the district loses today
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Raw 85% · Processed 15%
See everything the district has, and loses, on the Sirsa district page.
