Kangra Valley produces GI-tagged Kangra tea (delicate and aromatic) and hosts the Norbulingka Tibetan-craft tradition. A small tea-and-craft retail brand combining local tea processing with curated heritage retail captures both streams.
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Kangra Valley produces Kangra tea — GI-protected, delicate Chinese-style green and orthodox black tea grown at moderate altitude. Production is small (around 1,000 tonnes/year) with most leaving as bulk to mainland packagers. The valley also hosts the Norbulingka Institute with active wood-carving, embroidery, and metalwork. A small operator running tea processing (orthodox) plus a curated retail outlet selling premium Kangra tea and Norbulingka craft to McLeodganj/Dharamshala tourism flow plus D2C captures both streams.
Capex of 10-22 lakh covers a small tea-processing setup plus retail fit-out and branding. Tea Board (35% subsidy on machinery) and NHDP for the craft component fund the bulk. Hard parts: orthodox-tea processing skill, building brand against Darjeeling/Assam, and tourist-flow seasonality. Realistic: 3 years to break-even.
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