Mandi is HP's largest apple/pear-producing district outside Shimla-Kullu, with growing craft-beverage potential. A small fruit cider and country-liquor production unit captures the rapidly-growing premium fruit-beverage market.
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Mandi grows apple, pear, and stone fruit at scale plus has tradition of fermented fruit beverages (Lugdi, Chhang). Indian craft cider has grown 30% annually for 5 years. A small fermentation unit producing apple cider, pear perry, and a contemporary version of Lugdi-style fermented fruit beverage captures the growing premium-beverage segment plus regional traditional-beverage demand.
Capex of 18-35 lakh covers fermentation tanks, bottling, and HP's required country-liquor licensing fees. MIDH (horticulture infrastructure) plus HPMC's beverage scheme cover up to 50% capex. Hard parts: HP's complex liquor licensing (state-by-state interstate movement is restricted; pricing is gated), fermentation control, and brand-building work against established craft-cider brands. Realistic: 3-4 years to break-even; the brand wedge is a single-origin Mandi narrative.
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