A small apple processing unit turning Baramulla's bruised and B-grade fruit into juice, concentrate and craft cider, capturing value from the harvest glut instead of dumping unsold fruit when mandi prices crash.
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Baramulla is one of Kashmir's primary apple districts, but a large share of fruit is bruised, undersized, or hits the market when prices collapse, leaving growers with weak realisation. This unit builds on the district's apple and walnut heartland, running a crushing-pressing-pasteurising line that converts B-grade fruit into juice, concentrate, and — with the right licence — craft apple cider, instead of selling it as raw fruit. Plan for about three years to pay back the investment. The main constraints are sharp harvest seasonality demanding intense autumn shift work plus cold storage to extend the run, FSSAI compliance and (for cider) a state excise licence that is slow and politically sensitive, and brand-building against established juice players. MIDH horticulture support helps fund equipment and cold storage. Buyers: regional juice and beverage brands, HORECA, and D2C gifting for premium single-origin Kashmir juice. Walnuts from the same belt offer a complementary off-season kernel-and-oil line.
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Raw 80% · Processed 20%
See everything the district has, and loses, on the Baramulla district page.
