Doda's Bhaderwah valley has emerged as Kashmir's lavender capital under the Aroma Mission. A small distillation unit producing lavender oil captures the high-margin essential-oil market.
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Doda's Bhaderwah valley has been transformed by CSIR's Aroma Mission — 1,500+ farmers now grow lavender, rosemary, and aromatic plants. The agronomy works exceptionally well at altitude. A small distillation unit (steam-distillation for essential oils) captures the high-margin downstream — lavender oil retails at 5,500-9,000/kg vs raw lavender at 800/kg.
Capex of 12-25 lakh covers a steam-distillation unit, drying area, packaging, and certifications. The National Medicinal Plants Board (NMPB) plus the CSIR Aroma Mission jointly fund up to 75% capex for J&K aromatic-plant clusters. Hard parts: distillation chemistry (oil quality is everything), seasonal harvest concentration, and reaching premium-cosmetic and aromatherapy D2C buyers. Realistic: 3 years to break-even; the brand wedge is verified Bhaderwah-origin lavender.
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