Reasi's Mata Vaishno Devi shrine draws over a crore pilgrims a year through Katra, generating constant demand for booking, meals and logistics. A disciplined specialist operator captures recurring high-volume business from year one.
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This keeps the strong existing idea, focused on the shrine economy. Reasi hosts Mata Vaishno Devi — the Bhavan above Katra base camp — drawing over a crore pilgrims annually, a footfall the new Chenab rail link only deepens. The opening is specialist pilgrim-services: coordinated porter and pony bookings, online accommodation and helicopter-ticket reselling, and pre-Bhavan vegetarian meal services. A 4-6 person operating team captures recurring high-volume orders, building on the Vaishno-Devi-pilgrimage atom and the improving rail-and-bridge access. Capex covers a small office, basic accommodation arrangements, transport and IT systems plus working capital; J&K Tourism's pilgrim-services support and MUDRA Tarun fund the build. The honest hard parts: peak-season volume (roughly April-October) is brutal and tests service consistency, the Shrine Board governs many activities so compliance and registration matter, and established Katra operators are entrenched — so operating discipline and digital booking are the wedge. Buyers: individual and group pilgrims booking ahead, travel agents needing a Katra ground handler, and corporate/community yatra groups. Profitable from year one if discipline holds.
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