Reasi hosts Mata Vaishno Devi shrine drawing 1+ crore annual pilgrims. A small specialist pilgrim-services and logistics operator captures recurring high-volume business.
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Reasi district hosts Mata Vaishno Devi (the Bhavan, base camp Katra) — over 1 crore annual pilgrims. The structural opportunity: specialist pilgrim-services (registered porters/horse-services coordination, online accommodation booking, helicopter ticket reseller, pre-Bhavan vegetarian meal services). A small 4-6 person operating team captures recurring high-volume orders.
Capex of 15-35 lakh covers a small office, basic accommodation arrangements, transport, IT systems, and 6 months of working capital. J&K Tourism Department's pilgrim-services subsidy plus MUDRA Tarun fund the build. Hard parts: managing extreme volume during peak seasons (April-October), service consistency, and competing with established Vaishno Devi service operators. Realistic: profitable from year 1 if operating discipline is high.
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