Samba has Dogra textile traditions (Basohli paintings) plus rural cuisine. A combined craft retail brand plus a Dogra-cuisine packaged-food brand captures both heritage streams.
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Samba district has Dogra cultural heritage including Basohli miniature paintings (a notable Pahari miniature tradition) plus rural Dogra cuisine. A combined operator running a Basohli-painting and Dogra-textile retail brand plus a Dogra-cuisine packaged-food brand (rajma masala, Kalari spice mixes) captures both heritage streams.
Capex of 10-22 lakh covers retail fit-out, food-processing kitchen, FSSAI license, and 6 months of working capital. NHDP (handloom cluster) plus PMFME (food-processing) jointly fund up to 50% capex. Hard parts: Basohli painting authenticity (very specific tradition), food-processing consistency, and brand-building. Start with cuisine brand (faster ramp); painting/textile retail in year 2.
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