Shopian is Kashmir's apple capital — over 70% of district GDP from apple cultivation. A small juice/concentrate plus dried-apple unit captures the value-add over commodity exports.
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Shopian is Kashmir's apple capital — produces over 30% of J&K's apple crop with the strongest district-level concentration. Most exits as fresh fruit at variable prices (depends on weather, transport, mainland market). A small unit running apple juice/concentrate processing plus a dried-apple line absorbs B-grade and surplus into shelf-stable SKUs reaching mainland D2C and HoReCa markets.
Capex of 15-30 lakh covers a juicer, pasteuriser, dehydrator, packing line, and FSSAI compliance. MIDH (horticulture infrastructure at 50% subsidy for J&K hill regions) plus PMFME at 35% subsidy cover up to 60% capex. Hard parts: 8-week harvest window concentration, cold-chain logistics from Shopian, and brand-building. Start with juice/concentrate B2B (faster ramp); D2C dried apple in year 2.
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