Udhampur sits along the Jammu-Srinagar highway with growing tourism flow plus rich Dogra cuisine economies. A combined heritage-tourism operator plus a Dogra-pulse packaging brand captures both streams.
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Udhampur sits along the strategic Jammu-Srinagar highway with growing through-tourism flow plus rich Dogra cuisine traditions (especially the celebrated Bhaderwah-Doda Rajma). A combined operator running curated heritage-tourism services (Dogra-cuisine experiences, hill-village walks, photography expeditions) plus a Bhaderwah-style premium rajma packaging brand captures both economies.
Capex of 12-25 lakh covers tourism transport, accommodation arrangements, food-processing kitchen, packing, and 6 months of working capital. J&K Tourism's heritage-tourism scheme plus PMFME at 35% subsidy jointly fund up to 50% capex. Hard parts: managing two operating models, building Tripadvisor presence, and food-processing consistency. Start with rajma packaging (steady demand from D2C); tourism in year 2.
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