Sohrai-Khovar art prints and décor brand

Hazaribag owns Sohrai and Khovar — GI-protected matrilineal tribal paintings traditionally made by women on festival walls — and the value lies in translating that authentic art onto sellable surfaces. This business puts that art on branded prints and décor. A producer cooperative of 40-60 women painters, with design support, photography and licensing, produces original canvases at the top end plus a scalable line of prints, framed art, stationery, textiles and home décor underneath. Distribution runs through galleries, design-store wholesale, an online art store and curated marketplaces. Buyers are art collectors, interior and gifting channels, and heritage-conscious D2C shoppers. The hard parts: authentic Sohrai/Khovar is slow hand craft, and gallery and art-market traction builds over years not months, so the business takes time to pay back; artist compensation and attribution must also stay transparent to protect the GI and the community relationship. DCH handicrafts support and DAY-NRLM matched grants fund the shared studio, supplies and branding. Originals carry the credibility; the print-and-décor line carries the volume.