Aggregate Gadag's Lambani (Banjara) tribal embroiderers into one design-led brand selling mirror-and-thread jackets, bags and home textiles to metro D2C and boutique buyers who pay a heritage premium.
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Lambani embroidery — dense mirror-work and thread on dark cotton — is Gadag's most distinctive craft asset, and it sells for far more as a finished branded product than as raw piecework. This builds on the district's cotton & handloom textile cluster, sourcing base fabric locally and putting it through Banjara women's hands, then captures the cotton raw-lint-to-finished-textile gap by selling assembled SKUs rather than yardage. The work is brand and design, not manufacturing: build a tight range of 8-12 SKUs (jackets, clutches, cushion covers, runners), standardise sizing and colourfastness, and route through Instagram D2C, curated marketplaces and design-store wholesale. Buyers are urban heritage-conscious shoppers, slow-fashion labels, and gifting channels. The honest constraints are organising scattered Banjara households into reliable batch delivery, ethical and transparent artisan payment, and converting one-off festival craft into repeatable production without flattening the motif vocabulary. NHDP cluster support and DAY-NRLM matched grants fund shared tooling and working capital. Start with embroidery (highest margin per piece); layer in handloom-base fabric in year two.
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Raw 80% · Processed 20%
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