Mandya is Karnataka's sugar-cane capital with extensive cultivation plus traditional jaggery (bella) production. A modern jaggery and sugarcane-products cluster captures the value-add.
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Mandya district has Karnataka's largest sugar-cane cultivation plus traditional jaggery (bella) production. The structural opportunity: mass jaggery is commodity but premium organic jaggery, jaggery-based products (energy-bars, jaggery-syrup, jaggery powder), and natural-sweetener D2C lines have growing demand. A small modern jaggery unit plus value-add line captures the premium.
Capex of 15-35 lakh covers jaggery-processing equipment, packaging line, and 6 months of working capital. NABARD-AIF plus PMFME at 35% subsidy jointly fund up to 50% capex. Hard parts: organic certification, brand-building against established jaggery brands, and reaching D2C buyers. Start with bulk jaggery (steady B2B); D2C premium SKUs in year 2.
Eligible schemes
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