Kasaragod has substantial cashew cultivation plus traditional Theyyam-related craft economies. A combined cashew processing plus heritage-craft retail captures both streams.
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Kasaragod combines substantial cashew cultivation in its hilly belt with traditional craft economies tied to Theyyam ritual culture (drum-making, ritual masks, traditional textiles). A combined unit running cashew kernel processing (cooker, sheller, peeler, grader) plus a heritage-craft retail brand selling Theyyam-related decor and craft items captures both streams.
Capex of 10-22 lakh covers cashew processing equipment plus shared craft workshop, retail fit-out, and brand support. PMFME (food-processing) and DCH (handicrafts) jointly fund up to 50% capex. Hard parts: managing two distinct operating models, cashew kernel breakage rate management, and brand-building for Theyyam-related craft (very specific cultural context). Start with cashew (steadier supply); craft retail in year 2.
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