Kerala honours guests at functions with a ponnada shawl, and families and offices like to give handloom as gifts. A small unit that finishes Balaramapuram cloth into boxed shawls, stoles and set-mundu can sell to event organisers in the capital and to Malayalis abroad.
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This small unit buys fine cotton handloom cloth from Balaramapuram weavers and turns it into ready gifts: ponnada shawls (the gold-bordered shawl draped on guests at Kerala functions), kasavu stoles, boxed set-mundu and table runners. Each piece carries a tag naming the village and the weavers' society it came from.
Balaramapuram handloom is the district's One District One Product focus, and its sarees and fine cotton cloth carry a GI tag (a legal mark that a product comes from a named place). Yet weavers sell much of their cloth to traders as plain lengths at thin margins. As the state capital, Thiruvananthapuram holds a steady stream of government functions, conferences and college events where guests are honoured with a shawl. A genuine handloom shawl with an origin tag stands out from machine-made ones.
You need GST registration, a licence from the local body, a cutting and hemming table, two sewing machines and good packaging. The hard part is trust and cash. Buyers must believe the cloth is real handloom, so buy directly from weavers and their societies and keep records. Orders bunch up before Onam, Vishu and the wedding season, so you must stock ahead.
Sell to event organisers, government departments, colleges, hotels and IT companies in the city, and online to Malayali families abroad.
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