Nilam

Gunaगुना

12.4 lakh people. Larger than Fiji, Cyprus, or Bhutan. Governed as one cell of one state.

Population
12,41,519 (12.4 lakh)
Area
6,390 km²
Headquarters
Guna
ODOP: Coriander
CorianderSoybeanGas-Based Power

₹3,513 cr

of bankable business potential identified by the government in Guna.

Source: NABARD PLP 2023-24

Opportunities

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Guna coriander cleaning, grinding & spice-pack unit

Unverified

A coriander cleaning, grinding and branded-pack unit built on Guna's ODOP spice belt, selling whole and ground coriander to spice traders, masala brands and regional retail. The edge: capturing the grinding-and-branding margin on an ODOP crop that mostly leaves raw.

Capex
₹12–25 lakh
Payback
2.5 years payback
Risk
Moderate
NABARD-AIFPMFME

NABARD's plan for Guna · PLP 2023-24

₹3,513 crof bankable credit potential identified by the government

Crop production, maintenance & marketing

₹1,650 cr

MSME

₹648 cr

Term loans for agriculture & allied activities

₹472 cr

Ancillary activities (incl. food & agro processing)

₹343 cr

Guna is an Aspirational District in Madhya Pradesh whose economy runs mainly on farming. For 2023-24 NABARD pegs the total lending opportunity at Rs 3,512.70 crore, about 10% more than last year. Roughly 78% of that is agriculture (Rs 2,742.57 crore) and 18% is MSME (Rs 648.00 crore); the rest covers housing, education, export and small infrastructure.

The biggest single opening is crop loans worth Rs 1,649.60 crore for the district's ~1.6 lakh farmers growing wheat, maize, urad, gram, soybean and mustard. Beyond crop loans there is Rs 472 crore of term-loan room, led by farm machinery (Rs 238 cr), dairy (Rs 80 cr) and horticulture (Rs 46 cr) — the district grows guava, lemon, kinnow, orange, mango, papaya and vegetables. A standout is Kumbhraj block, home to India's largest coriander mandi.

Agriculture infrastructure adds Rs 278 crore (warehouses, market yards, cold storage) and food/agro processing Rs 29 crore. The district already has 594 cooperative societies, and one (Lateri) has applied to NABARD to build a warehouse.

The plan's own warnings: pulses, oilseed and horticulture output is good but food-processing capacity is too small, so farmers don't get fair prices. Extension support is thin — more Krishi Mitra and a soil-testing lab in each block are needed. Warehouses, micro-godowns and cold storage are short and should come through private investment, and industries need steady power.

See the plan's recommendations

What the plan promotes

  • Crop loan is the single biggest opportunity at Rs 1649.60 cr (47% of the plan) for wheat, maize, urad, gram, soybean and mustard across the district's roughly 1.60 lakh farmers.
  • Kumbhraj block hosts the largest coriander (dhaniya) mandi in the country; the district's climate suits coriander and better varieties and techniques can raise output further.
  • Farm mechanisation carries Rs 238.19 cr of term-loan potential, with NABARD's thrust on popularising modern farm equipment, motor pumps, sprinklers and drip irrigation.
  • Dairy development is a Rs 80.05 cr term-loan line and a named thrust area, alongside increasing the number of milk routes and milk collection points.
  • Plantation & horticulture (incl. sericulture) holds Rs 45.56 cr; the district grows guava, lemon/lime, kinnow, orange, mango, papaya and vegetables.
  • Food & agro processing (Rs 29.20 cr) is flagged as the key gap to close, with small food-processing units to be set up under the Agriculture and Horticulture department schemes, especially value addition in wheat and soybean.

Gaps the plan names

  • Despite strong pulses, oilseed and horticulture output, food-processing capacity is inadequate, so produce does not fetch good prices; small food-processing units should be promoted under the Agriculture and Horticulture department schemes.
  • Extension support is weak; the district needs an adequate number of Krishi Mitra (farm advisors) to give farmers timely crop advice.
  • A soil-testing laboratory is needed in each of the 5 blocks, and the existing agricultural extension network needs strengthening.
  • Warehouses, micro-godowns and cold storage are short and should be set up through private investment, with banks playing an active financing role.
  • Animal health care needs improvement, milk routes should be increased, and poultry/fish hatcheries and fish markets need to be established.

Value-chain gaps

Money this district loses today

Raw output sold cheap, value added elsewhere — each gap below is an opening for a local business.

Coriander: raw seed → ground spice / branded retail

Unverified
Raw 85%Processed 15%

Guna's ODOP coriander leaves the district largely as raw whole seed sold at mandi prices to spice processors elsewhere. Cleaning, grading, grinding, and packaging it as branded coriander powder and blends captures several times the raw-seed value and ships to retail and export buyers. Doing the processing locally keeps the margin in Guna rather than the metros where it is currently ground and branded.

Growth signal

Branded packaged-spice demand in India is growing steadily as consumers shift from loose to packaged.

Soybean: raw bean → refined oil & branded soya foods

Unverified
Raw 85%Processed 15%

Guna's soybean and oilseed output is mostly sold raw to crushers, exporting the crushing and refining margin out of the district. Local solvent extraction and refining into branded edible oil, plus protein-rich soya chunks and flour from the meal, multiplies the per-tonne realisation. The crop base is already here — only the downstream processing value is missing.

Resources

What this district has

Tap a category to see the facts and figures underneath. Numbers marked unverified are AI-extracted and need a sourcing pass.

Agriculture & natural resources

2 facts

Infrastructure

1 fact

About Guna

Guna district is one of the 55 districts of Madhya Pradesh in central India. Its administrative headquarters is Guna. The district has a population of 1,241,519. It has an area of 6390 km², and is bounded on the northeast by Shivpuri District, on the east by Ashoknagar District, on the southeast by Vidisha District, on the southwest by Rajgarh District, on the west and northwest by Jhalawar and Baran districts of Rajasthan state. The Sindh River flows northward along the eastern edge of the district, forming part of the boundary with Ashoknagar District, and the Parvati River flows northwestward through the southern portion of the district, forming part of the boundary with Baran District before flowing into Rajasthan.

Source: Wikipedia — Guna district

Madhya Pradesh

Guna

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