Chandel sits on the India-Myanmar border with rich Tangkhul, Anal, and Maring weaving traditions. A producer cluster cooperative scaling traditional shawls, scarves, and stoles for metro D2C captures the heritage premium.
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Chandel's tribal weaving traditions — Anal, Maring, Mhar communities — produce intricately patterned cotton and wool textiles for ceremonial use. Production is currently household-scale, sold at low prices via middlemen to Imphal markets. A producer cluster organising 30–50 women weavers, providing improved looms, dye supplies, and quality control, sells finished products via D2C platforms (Okhai, Jaypore-style) at 4–6× the local margin.
Capex of ₹4–10 lakh covers shared looms, raw material stock, and basic packaging. The NER Textile Promotion Scheme + DAY-NRLM (National Rural Livelihoods Mission) jointly fund SHG-based clusters with up to ₹15 lakh in matched grants. Hard parts: design adaptation for metro buyers (without losing the heritage), certification for handloom mark, and building 2–3 D2C buyer relationships. Start with shawls (highest unit price); scale to ranges later.
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