Nilam

Nayagarhନୟାଗଡ଼ ଜିଲ୍ଲl

9.63 lakh people. Larger than Fiji, Cyprus, or Bhutan. Governed as one cell of one state.

Population
9,62,789 (9.63 lakh)
Area
3,890 km²
Headquarters
Nayagarh
ODOP: Brass and Bell Metal
Brass & Bell MetalSugarcaneForest Produce

₹2,835 cr

of bankable business potential identified by the government in Nayagarh.

Source: NABARD PLP 2023-24

1 ready-to-build opportunity

Opportunities

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Brass and bell-metal branded decor brand

Unverified

Aggregate Nayagarh's brass and bell-metal artisans into one finished-goods brand selling utensils and decor to urban home and gifting buyers — finishing and brand, not raw casting.

Capex
₹12–25 lakh
Payback
3 years payback
Risk
Moderate
Tourism-SubsidyDCH

NABARD's plan for Nayagarh · PLP 2023-24

₹2,835 crof bankable credit potential identified by the government

Crop production, maintenance & marketing

₹1,171 cr

MSME (Micro, Small & Medium Enterprises)

₹661 cr

Others (incl. informal credit delivery / SHG-JLG)

₹476 cr

Term loans for agriculture & allied activities

₹314 cr

Nayagarh, a hilly forest district about 92 km from Bhubaneswar, has a NABARD-assessed lending potential of ₹2,834.59 crore for 2023-24. Agriculture is by far the biggest slice at ₹1,631.03 crore (58%), followed by informal credit delivery (SHGs/JLGs) at ₹476 crore (17%) and MSME at ₹661.20 crore (23%).

Inside farming, ordinary crop loans make up the bulk — ₹1,171 crore — mostly for paddy, sugarcane, groundnut, green gram and vegetables on the district's 99,000 ha of sown land. The fastest-growing money-makers are in the allied sector: poultry (commercial farms have taken off), dairy (home of the famous Chhena Poda sweet, ₹63 crore), and goat rearing (₹24 crore). Plantation, horticulture and farm mechanisation each draw over ₹73 crore.

On the non-farm side, Nayagarh's craft clusters stand out: the Kantilo brass and bell-metal cluster (about 800 units), leather work at Daspalla, wood carving at Khadapada, and clay dolls at Hariharpur. Rice mills, forest-based units (bamboo, Sal-leaf plates, saw mills) and religious tourism around the Nilamadhava temple and Satkosia Gorge add further scope.

The plan is candid about the hurdles: very little irrigation (under 30%), weak storage and post-harvest facilities, no IDCO industrial land, frequent power cuts, and a shortage of technical training in the district — all of which hold back the area's real potential.

See the plan's recommendations

What the plan promotes

  • Poultry is one of the fastest-growing sectors — commercial poultry farms have come up with government support; term-loan projection ₹26.38 cr, with strong scope for scaling up goat/small-ruminant rearing (₹24.43 cr)
  • Dairy and the indigenous milk sweet Chhena Poda of Nayagarh are a district specialty; dairy term loans projected at ₹63.46 cr
  • Plantation & horticulture is the largest term-loan line at ₹77.80 cr, alongside farm mechanisation ₹73.99 cr
  • Kantilo brass & bell-metal cluster (800 units) plus Khalisahi/Khandapada (200 units) — traditional Dhokra/metal handicraft base for MSME lending
  • Handicraft and forest-based MSME clusters: Daspalla leather products (100 units), Khadapada wood carving (200 units), Hariharpur clay dolls (150 units), Odagaon/Nayagarh rice mills
  • Food & agro processing (₹21.27 cr) focused on rice, pulses, traditional oil expellers, leaf plate/cup making, jaggery and Chhena Poda, plus value addition to forest mango and jackfruit

Gaps the plan names

  • Storage and post-harvest management still at a nascent stage; lack of adequate storage facilities and common service centres for MSMEs
  • No land available for industrial development from IDCO in the district; only 2 industrial estates (Nayagarh and Bhapur), and the district ranks near the bottom on industrial development indices
  • Non-availability of technical personnel due to absence of technical institutes in the district; credit availability to entrepreneurs is not smooth or adequate
  • Regular power cuts and low voltage constrain MSME and processing units
  • Average irrigation coverage is less than 30% of net sown area; closure of the sugar mill has reduced acreage under sugarcane

Value-chain gaps

Money this district loses today

Raw output sold cheap, value added elsewhere — each gap below is an opening for a local business.

Brass & bell metal: raw castings → finished branded utensils & decor

Unverified
Raw 85%Processed 15%

Nayagarh's ODOP brass and bell-metal artisans sell castings and rough-finished ware cheaply to traders who polish, market and brand them elsewhere. Finished, design-led utensils, lamps, decor and gifting ranges sold under a heritage label command several times the wholesale price. Direct branding and urban-retail positioning let the cluster keep the value artisans currently forgo.

Growth signal

Demand for handcrafted brass home and gifting products is growing in urban markets.

Sugarcane: raw cane → jaggery, branded gur & syrup

Unverified
Raw 85%Processed 15%

Nayagarh's sugarcane is sold largely as raw cane to mills and traders at low farmgate rates. Processing into hygienic jaggery, branded organic gur blocks, jaggery powder and cane syrup commands several times the raw cane value and reaches natural-sweetener and packaged-food buyers. A small jaggery-and-syrup unit lets growers keep the value-added margin instead of selling raw cane.

Resources

What this district has

Tap a category to see the facts and figures underneath. Numbers marked unverified are AI-extracted and need a sourcing pass.

Agriculture & natural resources

2 facts

Industrial clusters

1 fact

About Nayagarh

Nayagarh district is one of the 30 districts of Odisha state in eastern India. It was created on 01-April-1993 when the erstwhile Puri District was split into three distinct districts, namely Khordha, Nayagarh and Puri.

Source: Wikipedia — Nayagarh district

Odisha

Nayagarh

See Nayagarh elsewhere

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