Barnala has cotton cultivation plus traditional Punjabi handloom traditions. A producer cluster cooperative scaling phulkari embroidery and cotton products for D2C metro retail captures the heritage-craft premium.
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Barnala combines cotton cultivation with traditional Punjabi handloom (cotton dhotis, basic textiles, phulkari embroidery on local fabric). Production is fragmented household-scale. A producer cooperative organising 40-60 women across phulkari embroidery and cotton-fabric weaving, providing improved tools and shared D2C retail channels, reaches metro buyers at 4-6 times regional prices.
Capex of 6-14 lakh covers shared looms, embroidery hoops, raw material stock, packaging, and brand support. NHDP (handloom cluster) and DAY-NRLM (SHG cluster grants) jointly fund up to 15 lakh in matched grants. Hard parts: maintaining authentic phulkari quality (slow craft), reaching D2C buyers, and competing against established Punjab phulkari brands. Start with phulkari (highest unit margin); cotton fabric expansion in year 2.
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