Process Fazilka's glut-season kinnow into juice, concentrate and branded packs during the Nov-Feb window, capturing value the fruit loses to distress fresh-sales at peak harvest.
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Fazilka is Punjab's kinnow capital, but most fruit exits as fresh produce at distress prices during the concentrated peak harvest, and undersized or blemished fruit is near-worthless. This venture stands squarely on the district's kinnow citrus belt atom and captures the raw fruit → juice, concentrate & branded packs gap: a small unit running juice extraction and concentrate production through the Nov-Feb season, absorbing exactly the surplus and grade-out fruit that currently has no home, and selling concentrate B2B plus a modest branded retail juice line.
The go-to-market is B2B concentrate supply to beverage formulators and private-label brands first, with retail as the higher-margin follow-on. Honest constraints are real: the harvest is an 8-week window so equipment sits idle much of the year and working capital must be timed tightly, FSSAI and cold-chain handling are mandatory, and a small brand competes against entrenched national orange-juice names. Buyers are juice and beverage companies, HoReCa suppliers, and health-conscious retail shoppers. Start with concentrate contracts that de-risk the season before pushing the consumer brand.
Why this opportunity, here
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Raw 85% · Processed 15%
See all atoms and gaps on the Fazilka district page.
