A specialist cut-make-finish unit in India's hosiery capital serving D2C apparel brands at 200-2,000 piece batches — orders too small for big mills, too large for tailors — by owning one knit category end-to-end.
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Ludhiana makes the bulk of India's woolen hosiery and knitwear, with thousands of units and a deep skilled-labour pool. The gap many small D2C brands hit is mid-size batches: 200-2,000 pieces is uneconomic for large factories and beyond a tailoring shop. This builds on the district's hosiery & knitwear cluster atom and skilled-labour pool, and pushes into the "greige output to branded fashion apparel" gap by becoming the reliable contract manufacturer for emerging labels. The discipline is to specialise — pick one category (premium woolen hosiery, athleisure, or basics) and own cutting, stitching, finishing and QC end-to-end. Honest constraints: pattern-and-fit consistency across batches is the make-or-break, GST-compliant invoicing and clean documentation are non-negotiable for D2C clients, and the working-capital gap between buying yarn and getting paid must be funded. Reputation compounds slowly through reliable delivery. Buyers: online-first apparel brands, boutique labels, and small marketplaces needing dependable small-run knit production.
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Targets value-chain gaps
See all atoms and gaps on the Ludhiana district page.
