Barmer has Thar desert tourism plus heritage applique and embroidery crafts. A combined desert-tourism operator plus craft retail captures both economies.
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Barmer district has Thar desert tourism plus heritage applique, embroidery, and ralli (quilt) crafts. A combined operator running desert-tourism services plus a craft retail brand captures both economies.
Capex of 15-35 lakh covers tourism vehicles, retail fit-out, and 6 months of working capital. Rajasthan Tourism's desert-tourism scheme plus DCH (handicrafts) jointly fund up to 50% capex. Hard parts: extreme summer (operating window May-Aug closed), managing two operating models, craft authenticity. Start with retail (steady year-round); tourism in year 2.
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