Churu has historic painted havelis (Shekhawati architecture) plus dairy farming. A combined heritage-tourism operator plus dairy unit captures both economies.
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Churu district has Shekhawati havelis (frescoed merchant mansions) plus dense dairy farming. A combined operator running heritage-tourism services plus a dairy aggregation operation captures both economies.
Capex of 15-30 lakh covers tourism vehicle, dairy chillers, and 6 months of working capital. Rajasthan Tourism's heritage scheme plus NDM jointly fund up to 50% capex. Hard parts: managing two operating models, haveli access (private ownership). Start with dairy (steady daily revenue); heritage tourism in year 2.
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