Many Jaipur gem and jewellery sellers now sell to buyers they never meet, who judge a stone from a photo or a short video. A studio that shows true colour and clarity does a job many small traders cannot do well themselves.
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This studio photographs and films loose gemstones and finished jewellery for traders who sell online or over phone chats. You shoot each piece on a clean background under steady light, make a short turning video, correct the colour on a computer and hand over files that are ready to upload.
Jaipur is one of the world's main centres for cutting and polishing coloured stones such as emerald, and gems and jewellery are the district's One District One Product. Many are small family firms with no studio of their own. Online buyers judge a stone mostly by how its colour looks on screen, so a poor photo can lose a sale or bring a return.
You need a good camera with a close-up lens, steady lights, a light box, a small turntable and a computer with editing software. There are two hard parts. Many traders already shoot on their phones, so your pictures must be clearly better to be worth paying for. And traders will not hand over valuable stones easily, so many shoots will happen at their offices, and you need insurance, signed handover records and a clean name.
Start by showing free sample shoots to traders in the walled-city gem markets and the jewellery units at Sitapura. Offer a monthly package to firms that list new stock every week.
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