Jhalawar's orange (santra) belt floods the market at harvest and prices crash; growers have no nearby processing. A juice, concentrate and peel-oil unit absorbs the glut and sells shelf-stable SKUs year-round to beverage and retail buyers.
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This narrows the heritage-plus-citrus mashup to the stronger single thread: citrus processing. Jhalawar sits in the Hadoti orange and soybean belt, where santra harvest gluts collapse farmgate prices and surplus rots for want of local processing. A unit producing juice, concentrate and cold-pressed peel oil converts that surplus into shelf-stable product — capturing the oranges raw-fruit-to-juice/segments/peel-oil gap and standing on the oranges-and-soybean atom. Capex covers extraction, pasteurisation/concentration, packing and cold storage; MIDH supports horticultural processing infrastructure. The real constraints: a compressed harvest window means you process most annual volume in weeks (so capacity and cold storage planning matter), FSSAI and beverage-grade quality control are mandatory, and you compete with established concentrate suppliers — so a B2B concentrate-supply model is steadier than fighting for retail shelf early. Buyers: beverage manufacturers and bottlers needing orange concentrate, regional juice brands, and peel-oil buyers in flavour and cosmetics. Start with concentrate and peel oil for year-round B2B cash; add branded retail juice once volumes and distribution firm up.
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Raw 85% · Processed 15%
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