8–12 SKU portfolio anchored on Karur cluster manufacturing. D2C + Amazon + boutique-retail. Heritage-positioned premium under-current brand.
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Capex assumes lean assembly + finishing + packaging (raw weave sourced from cluster). The opportunity is brand + distribution. Premium-positioned home-textile D2C is a slow-burn category — customer acquisition is expensive relative to apparel, but lifetime value is steady.
Why this opportunity, here
Anchored on resources
Targets value-chain gaps
Eligible schemes
Indicative only — final eligibility depends on promoter category, location, and the bank's credit policy. The DPR generator spells out exact subsidy quanta for your specific case.
Real numbers contributed by people on the ground. Visit markets, talk to suppliers, drop in what you know.
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Success stories
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Raw 88% · Processed 12%
See all atoms and gaps on the Karur district page.
