Jaunpurजौनपुर
44.9 lakh people. Larger than Kuwait, Mongolia, or Qatar. Governed as one cell of one state.
- Population
- 44,94,204 (44.9 lakh)
- Area
- 4,038 km²
- Headquarters
- Jaunpur
₹3,080 cr
of bankable business potential identified by the government in Jaunpur.
Source: NABARD PLP 2023-24
Opportunities
What you can build here
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NABARD's plan for Jaunpur · PLP 2023-24
₹3,080 crof bankable credit potential identified by the government
Crop production, maintenance & marketing
₹1,514 cr
MSME (micro, small & medium enterprises)
₹637 cr
Term loans for agriculture & allied activities
₹428 cr
Ancillary activities (incl. food & agro processing)
₹227 cr
Jaunpur's NABARD credit plan for 2023-24 sees about ₹3,079.67 crore of priority-sector lending potential. Farming dominates: agriculture alone is ₹2,269.46 crore (roughly 74%), while small businesses (MSME) add ₹636.79 crore. The rest is spread across housing (₹45.57cr), social infrastructure (₹47.11cr), education (₹32.13cr), renewable energy (₹12.23cr) and export credit (₹10.71cr).
The biggest single opportunity is ordinary crop finance for paddy, wheat, maize, pulses and vegetables (₹1,514.35cr) — wheat leads with 211,659 ha and over 75 lakh quintals a year. Among investment loans, farm mechanisation is the standout at ₹212.33cr as tractors, power tillers and threshers spread fast. Food and agro-processing is worth ₹188.42cr, backed by 5 NABARD-supported farmer producer groups working on vegetables, fertiliser and processing. Livestock is a natural fit for the district's mostly small farmers — poultry ₹58.74cr and dairy ₹45.50cr — and cold storage plus warehousing add ₹71.86cr, with amla, guava and mango horticulture worth ₹34.15cr.
The plan's own warnings are practical: too little cold storage (just 77 godowns), banks lending too cautiously (credit-deposit ratio only 30.27%), middlemen taking most of the value so farmers get poor prices, no organised marketing network for artisans, and rising costs from chemical over-use.
What the plan promotes
- Agriculture is the mainstay: main crops are paddy, wheat, maize, sesame (til), pigeon pea (arhar), peas, barley and gram; rabi vegetables (peas, potato, cauliflower, cabbage, tomato, radish, fenugreek) sell well through the large Varanasi mandi nearby.
- Wheat is the leading crop by area and output: 211,659 ha in 2020-21 producing 75,82,140 quintals at an average 36.44 q/ha; popular varieties 343, 373, UP 2338, HUW 468 and K 6903.
- Farm mechanisation is the single biggest term-loan opportunity at ₹212.33cr, as improved harrows, cultivators, threshers, seed-drills, tractors and power tillers have spread rapidly across the district.
- Horticulture thrust: amla, guava and mango are the main fruits; plantation & horticulture (including sericulture) has ₹34.15cr potential.
- Dairy and poultry are priority allied clusters — poultry ₹58.74cr and dairy ₹45.50cr — since over 95% of farmers are small/marginal and 64 primary dairy cooperatives operate in the district.
- Food & agro processing is a major thrust with ₹188.42cr potential; NABARD is promoting 5 Farmer Producer Organisations (FPOs) working on vegetable production, fertiliser production and food processing.
Gaps the plan names
- Inadequate storage capacity — only 77 godowns of 13,465-tonne capacity against a much larger production, so produce cannot be held for better prices.
- Inadequate financing by banks; the district's credit-deposit ratio is just 30.27%, far below the 51% state and 70% national averages.
- Middlemen (bichauliye) capture a large share of the produce value, so a fair price does not reach farmers; farmers are also unaware of the daily prices of cash crops.
- No organised marketing network — artisans depend on middlemen/traders for both raw material and sale of finished goods and therefore earn very low margins.
- Rising cultivation costs from over-use of chemical fertilisers and pesticides and declining organic manure, which lowers crop disease-resistance and steadily erodes farm income.
See the plan's recommendations
What the plan promotes
- Agriculture is the mainstay: main crops are paddy, wheat, maize, sesame (til), pigeon pea (arhar), peas, barley and gram; rabi vegetables (peas, potato, cauliflower, cabbage, tomato, radish, fenugreek) sell well through the large Varanasi mandi nearby.
- Wheat is the leading crop by area and output: 211,659 ha in 2020-21 producing 75,82,140 quintals at an average 36.44 q/ha; popular varieties 343, 373, UP 2338, HUW 468 and K 6903.
- Farm mechanisation is the single biggest term-loan opportunity at ₹212.33cr, as improved harrows, cultivators, threshers, seed-drills, tractors and power tillers have spread rapidly across the district.
- Horticulture thrust: amla, guava and mango are the main fruits; plantation & horticulture (including sericulture) has ₹34.15cr potential.
- Dairy and poultry are priority allied clusters — poultry ₹58.74cr and dairy ₹45.50cr — since over 95% of farmers are small/marginal and 64 primary dairy cooperatives operate in the district.
- Food & agro processing is a major thrust with ₹188.42cr potential; NABARD is promoting 5 Farmer Producer Organisations (FPOs) working on vegetable production, fertiliser production and food processing.
Gaps the plan names
- Inadequate storage capacity — only 77 godowns of 13,465-tonne capacity against a much larger production, so produce cannot be held for better prices.
- Inadequate financing by banks; the district's credit-deposit ratio is just 30.27%, far below the 51% state and 70% national averages.
- Middlemen (bichauliye) capture a large share of the produce value, so a fair price does not reach farmers; farmers are also unaware of the daily prices of cash crops.
- No organised marketing network — artisans depend on middlemen/traders for both raw material and sale of finished goods and therefore earn very low margins.
- Rising cultivation costs from over-use of chemical fertilisers and pesticides and declining organic manure, which lowers crop disease-resistance and steadily erodes farm income.
Value-chain gaps
Money this district loses today
Raw output sold cheap, value added elsewhere — each gap below is an opening for a local business.
Resources
What this district has
Tap a category to see the facts and figures underneath. Numbers marked unverified are AI-extracted and need a sourcing pass.
About Jaunpur
Jaunpur district is a district in the Varanasi Division of the Indian state of Uttar Pradesh. The district headquarters is the city of Jaunpur which is situated on the banks of the Gomti River. It is located 228 km southeast of the state capital Lucknow. 65 km northwest of Varanasi and 732 km southeast of New Delhi. The district has two Lok Sabha seats and nine Vidhan Sabha seats. According to the 2011 census, Jaunpur has a gender ratio of 1,018 females to 1,000 males, the highest in Uttar Pradesh. The most commonly spoken language in the district is Hindi.
Source: Wikipedia — Jaunpur district
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