Kannauj is India's perfume capital with GI-tagged Kannauj attar. A producer cooperative scaling for D2C heritage-perfume retail captures the global premium.
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Kannauj district is India's perfume (attar) capital with GI-protected Kannauj attar. A producer cooperative scaling for D2C heritage-perfume global retail captures the niche premium. NMPB + DCH jointly fund up to 50% capex. Hard parts: traditional distillation skill, brand-building globally.
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