Lucknow's zardozi artisans mostly stitch at piece rates for traders. A workshop that makes finished potli bags, clutches, wedding trays and cushion covers under its own name can sell straight to brides, wedding planners and gift buyers.
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This workshop turns Lucknow's zardozi, the raised gold and silver-coloured metal-thread embroidery, into finished products sold under your own name. Think bridal potli bags and clutches, trays and boxes for wedding gifts, framed wall pieces, and cushion covers and table runners for the home. You design the range, buy the fabric and thread, and pay skilled artisans to stitch on wooden frames in the workshop or at home.
Zardozi sits beside chikankari in Lucknow's One District One Product listing, and the city has many skilled zardozi artisans. Most of them work at piece rates for wholesale buyers and fashion houses, who keep most of the price of the finished piece. Selling the finished piece yourself keeps more of that money in Lucknow and lets you pay artisans better.
You need a small workshop with frames and good light, a sense of design, and working money for thread, beads and fabric. The honest risks are cheap machine-made copies that look similar in photos, metal thread that dulls if stored badly, and wedding seasons that make sales uneven through the year. Close-up photos and videos that show the hand work help buyers see the difference.
Sell to wedding planners and gift shops, and take stalls at wedding and craft fairs. Online orders can follow from families in other cities and abroad.
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Raw 85% · Processed 15%
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