Mathuraमथुरा
25.5 lakh people. Larger than Bahrain, Estonia, or Mauritius. Governed as one cell of one state.
- Population
- 25,47,184 (25.5 lakh)
- Area
- 3,329 km²
- Headquarters
- Mathura
- Established
- 1832
₹6,054 cr
of bankable business potential identified by the government in Mathura.
Source: NABARD PLP 2023-24
Opportunities
What you can build here
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NABARD's plan for Mathura · PLP 2023-24
₹6,054 crof bankable credit potential identified by the government
Crop production, maintenance & marketing
₹3,226 cr
MSME
₹1,517 cr
Term loans for agriculture & allied activities
₹629 cr
Housing
₹276 cr
Mathura's 2023-24 credit plan sizes the total priority-sector opportunity at about ₹6,053.82 crore. Farming and allied activities make up the bulk at ₹4,038.90 crore (roughly two-thirds), while small and medium businesses (MSME) account for ₹1,516.61 crore; the rest covers export, education, housing, social infrastructure and renewable energy.
The biggest single item is regular crop loans at ₹3,226.40 crore — Mathura grows mainly wheat, bajra, paddy and mustard on well-irrigated land (96% irrigated, cropping intensity 150%). For longer-term lending, dairy leads at ₹325.21 crore, followed by sheep-goat-piggery (₹92.87 crore), farm machinery (₹89.78 crore) and poultry (₹27.43 crore). There is scope for ₹101.70 crore in storage and market infrastructure (godowns, cold storage, silos) and ₹45.02 crore in food and agro processing. On the MSME side, most of the money (₹1,460.30 crore) is working capital for existing units.
The plan flags clear gaps holding the district back: shortages of good seed, fertiliser, veterinary and hatchery services; weak or broken milk routes that need bulk-chilling units; unreliable power; salty soil and falling groundwater; poor markets for non-grain produce; and under-developed rural haats. Fixing these — plus more FPOs, SHG/JLG credit linkage and cattle-breed improvement — is where the district sees the most headroom.
What the plan promotes
- Crop loans dominate at ₹3226.40 cr; principal crops are wheat, bajra, paddy and mustard, with barley, maize, sugarcane, pulses and potato also grown across 4,05,487 ha of cultivated land (96.06% irrigated, cropping intensity 150%).
- Dairy is the single largest term-loan opportunity at ₹325.21 cr, backed by strong indigenous and crossbred cattle and buffalo populations.
- Sheep, goat and piggery rearing offer ₹92.87 cr and poultry ₹27.43 cr in term-loan potential.
- Farm mechanisation carries ₹89.78 cr, supported by the district's thrust on high-tech agriculture, IoT-in-farming and reducing input costs.
- Storage and marketing infrastructure (godowns, market yards, silos, cold storage/cold chains) is projected at ₹101.70 cr.
- Food and agro processing potential of ₹45.02 cr, part of the district's push for producer-organisation-linked processing and logistics.
Gaps the plan names
- Shortage of quality inputs: good-quality seeds, fertiliser, nurseries, veterinary services, poultry hatchery units and cattle-feed units.
- Inadequate and unreliable power supply, and closed/broken milk routes needing revival with bulk milk-chilling units along the routes.
- Saline (sodic) soil and falling groundwater levels, plus insufficient forest cover, constraining agricultural productivity.
- Weak marketing arrangements for non-food-grain produce and underdeveloped rural haats (markets).
- Need for frozen-semen supply for cattle breed improvement, paravet training, and integrated systems for minor irrigation and water harvesting.
See the plan's recommendations
What the plan promotes
- Crop loans dominate at ₹3226.40 cr; principal crops are wheat, bajra, paddy and mustard, with barley, maize, sugarcane, pulses and potato also grown across 4,05,487 ha of cultivated land (96.06% irrigated, cropping intensity 150%).
- Dairy is the single largest term-loan opportunity at ₹325.21 cr, backed by strong indigenous and crossbred cattle and buffalo populations.
- Sheep, goat and piggery rearing offer ₹92.87 cr and poultry ₹27.43 cr in term-loan potential.
- Farm mechanisation carries ₹89.78 cr, supported by the district's thrust on high-tech agriculture, IoT-in-farming and reducing input costs.
- Storage and marketing infrastructure (godowns, market yards, silos, cold storage/cold chains) is projected at ₹101.70 cr.
- Food and agro processing potential of ₹45.02 cr, part of the district's push for producer-organisation-linked processing and logistics.
Gaps the plan names
- Shortage of quality inputs: good-quality seeds, fertiliser, nurseries, veterinary services, poultry hatchery units and cattle-feed units.
- Inadequate and unreliable power supply, and closed/broken milk routes needing revival with bulk milk-chilling units along the routes.
- Saline (sodic) soil and falling groundwater levels, plus insufficient forest cover, constraining agricultural productivity.
- Weak marketing arrangements for non-food-grain produce and underdeveloped rural haats (markets).
- Need for frozen-semen supply for cattle breed improvement, paravet training, and integrated systems for minor irrigation and water harvesting.
Value-chain gaps
Money this district loses today
Raw output sold cheap, value added elsewhere — each gap below is an opening for a local business.
Resources
What this district has
Tap a category to see the facts and figures underneath. Numbers marked unverified are AI-extracted and need a sourcing pass.
About Mathura
Mathura district, situated along the banks of the river Yamuna, is a district of Uttar Pradesh state of north-central India. The historic city of Mathura is the district headquarters. Mathura district is home to many important sites associated with goddess Radha and Lord Krishna, who according to legend, was born in Mathura and grew up in the nearby town of Vrindavan. Both cities are some of the most sacred sites in the Vaishnava tradition, making Mathura district an important Hindu pilgrimage centre.
Source: Wikipedia — Mathura district
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