A contract-manufacturing unit inside India's largest sports-goods cluster, making white-label cricket and fitness gear for D2C and modern-trade brands that want Meerut quality without owning a factory.
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Meerut is India's largest sports-goods manufacturing cluster and an ODOP-recognised hub, with a dense base of skilled labour and component suppliers — yet much of it runs as fragmented job-work for a few large names. This unit helps the cluster move from making components to making finished, retail-ready gear: it offers organised, quality-controlled contract and white-label manufacturing to the wave of sports and fitness brands that sell direct to customers online and want product without building a plant. The hard parts are tight tolerance and finish consistency to meet brands' quality checks, BIS and safety standards for protective gear, dependable lead times against seasonal demand spikes (cricket season), and the working capital to hold inventory between order and payment. Buyers: D2C sports and fitness brands, modern-trade private labels, institutional and school-supply buyers, and export aggregators. Start with one product family — cricket or fitness accessories — and a single anchor brand client before broadening the catalogue.
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