Pauri Garhwal grows malta orange, kafal, and other Himalayan fruits plus has traditional Garhwali craft. A small fruit processing unit plus a producer craft cluster captures both economies for D2C retail.
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Pauri Garhwal's hill belt produces distinctive fruits — malta orange, kafal (Himalayan bayberry, briefly available with no shelf life), apricot, and burans (rhododendron flower used for sherbets). The same villages have traditional Garhwali handloom and craft. A combined facility running fruit processing (juice, marmalade, jam, kafal-based products) plus a producer craft cluster organising 30-50 women weavers captures both streams.
Capex of 7-15 lakh covers fruit processing equipment, shared looms, packaging, and brand support. MIDH plus NHDP jointly fund up to 60% capex. Hard parts: managing two operating models, kafal's brutal post-harvest timeline (1-2 days fresh shelf life), and brand-building from a Garhwali-origin story. Start with the craft cluster (steady year-round work); add fruit processing in year 2.
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