Rudraprayag is the gateway to Kedarnath. The yatra season (Apr-Oct) brings around 12 lakh annual pilgrims through the district — services and retail are underdeveloped given the volume.
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Rudraprayag is the natural gateway to Kedarnath — every Char Dham yatra pilgrim passes through. The 6-month yatra season brings 12-18 lakh pilgrims. Services around the journey (clean lodging, dependable food, basic medical care, helicopter booking, registered porters) are still patchy. A small operator offering a curated yatra-services package — dharamshala-style pilgrim accommodation, vegetarian meal service, transport coordination, helicopter ticket reseller — captures recurring pilgrim spend.
Capex of 10-25 lakh covers a small property (or long-lease arrangement), kitchen, basic furnishings, transport vehicle, and 6 months of working capital. MUDRA Tarun + Uttarakhand Tourism Department's pilgrim-services subsidy fund the build. Hard parts: managing extreme seasonal concentration (the 6-month season has to fund 12 months of expenses), staff recruitment for season, and yatra registration logistics. Realistic: profitable from year 2 if service quality drives word-of-mouth.
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