Bardhaman is the rice bowl of West Bengal plus historic centre of Bengali sweets (Sitabhog, Mihidana). A combined rice mill plus traditional-sweets brand captures both staple and heritage streams.
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Bardhaman is West Bengal's primary rice-producing district plus historic centre of GI-tagged Bardhaman Sitabhog and Mihidana sweets. A combined operator running a small modern rice mill (parboiling, sortex grading, branded retail packs) plus a traditional Bengali-sweets brand (packaged Sitabhog, Mihidana, Langcha for D2C and retail) captures both streams.
Capex of 18-40 lakh covers rice-mill equipment plus food-processing kitchen, packaging, and FSSAI compliance. NABARD-AIF (Agriculture Infrastructure Fund) plus PMFME at 35% subsidy jointly fund up to 50% capex. Hard parts: paddy supply contracts, sweets shelf-life management, and brand-building. Start with rice mill (steady B2B); Bengali sweets brand in year 2.
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