Nadia has Mayapur (ISKCON international headquarters) plus the rice-bowl region of WB. A combined pilgrim-services operator plus rice mill captures both heritage and staple-crop streams.
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Nadia district has Mayapur (ISKCON international headquarters drawing 1+ crore annual pilgrims and devotees) plus substantial rice cultivation including indigenous Govindbhog. A combined operator running pilgrim-services (vegetarian accommodation, transport, online booking) for Mayapur visitors plus a small rice mill plus heritage-rice brand captures both streams.
Capex of 15-35 lakh covers accommodation arrangements, kitchen, rice mill equipment, packaging, and 6 months of working capital. WB Tourism's pilgrim-services scheme plus NABARD-AIF for the rice-mill component jointly fund up to 50% capex. Hard parts: managing two distinct operating models, paddy supply contracts, and Mayapur seasonal flow management. Start with rice mill (steady B2B); pilgrim services in year 2.
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