Purulia has GI-tagged Purulia Chhau dance plus rich tribal craft heritage. A combined cultural-tourism operator plus craft retail brand captures both heritage streams.
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Purulia district is the home of GI-protected Purulia Chhau dance — a vigorous masked dance form with Sanskrit-derived storytelling. The district also has substantial Santhal and Bhumij tribal craft heritage. A combined operator running cultural-tourism services (Chhau performance experiences, mask-making workshops, tribal-village heritage tours) plus a curated Chhau-mask and tribal-craft retail brand captures both heritage streams.
Capex of 10-22 lakh covers cultural-tourism arrangements, retail fit-out, photography, and 6 months of working capital. WB Tourism's heritage-tourism scheme plus DCH (handicrafts) jointly fund up to 50% capex. Hard parts: managing two operating models, building cultural-tourism distribution, and mask-making artisan supply. Start with retail (steady year-round); tourism in year 2.
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