Jammu is the gateway to Vaishno Devi (over 1 crore annual pilgrims) plus has rich Dogra culinary traditions. A combined pilgrim-services operator plus a Dogra-cuisine cloud-kitchen brand captures both streams.
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Jammu is the gateway to Mata Vaishno Devi shrine — over 1 crore annual pilgrims pass through. The same district has rich Dogra culinary heritage (Rajma-Chawal, Kalari, Auria, Ambal). A combined operator running pilgrim-services (vegetarian accommodation, transport, registered porters/horse-services facilitation) plus a Dogra-cuisine cloud-kitchen brand captures both streams.
Capex of 15-35 lakh covers pilgrim accommodation, kitchen equipment, FSSAI license, and 6 months of working capital. MUDRA Tarun + PMFME jointly fund up to 50% capex. Hard parts: managing extreme pilgrim volume (peak Vaishno Devi seasons), aggregator commission squeeze on cloud-kitchen, and authentic Dogra cuisine quality. Start with cloud-kitchen (steadier daily revenue); pilgrim services in year 2.
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